LoJack can help improve consumer engagement and retention at your dealership. In a highly competitive automotive market, building lasting relationships with customers goes beyond the initial sale and can significantly impact the long-term success of the dealership. Here are key reasons why consumer engagement and retention are critical for car dealerships and how LoJack is a perfect partner to help you achieve your goals. This article will take you through the following topics:
- Automated service reminders and maintenance schedules
- Recall notices
- Promotions
- Additional Benefits
Call us today at (469) 809-2778 or email us at info@astorautomotive.com to learn more about how we can help you become an authorized LoJack dealer.
Automated Service Reminders and Maintenance Schedules
By selling LoJack to your customers, you are not only giving them a world-class product and service, but you are also providing a direct connection to reach out to them and continuously provide them value. When customers buy LoJack from you, they will be constantly reminded of your dealership with your custom dealer page and contact information readily available.
LoJack provides you a direct line of contact with your customer, unencumbered by the noise of other advertisements. In fact, 85% of polled consumers say they want to receive messages from their dealers through the LoJack app.
It’s also been studied that 52% of consumers who receive a dealer message through the LoJack app respond back to the dealer. Further, 70% of those consumers who contact their dealer us a direct dial or website link in the LoJack app. (The other 30% make contact on their own.)
LoJack Recall Notices
Proactively reaching out to customers to resolve issues is critical to ensuring a positive experience. With the LoJack app, customers will automatically receive recall notices for their vehicles. This requires essentially no work from you or your service department. These actionable notifications directly connect the customer with your service department which drives additional traffic into your dealership. On average, LoJack consumers have been measured to use the app 12 times per month.
Promotions
Engaging customers in a low-friction environment with minimal distractions is difficult if not downright impossible these days. This is accurate for most advertising and marketing campaigns; however, the process is much easier and more effective with LoJack. You don’t need to pay per click (PPC), run a Google ad campaign, or shoot a TV advertisement. With the LoJack app, you can access and communicate directly with your customer base. Common ways to drive traffic and get more business for your sales and service staff are the following campaigns.
- Oil change specials
- Free car washes
- Toy drives
- Trade-in specials on their vehicles
- 20% off all service work
Additional LoJack Benefits For Improving Consumer Engagement
- Brand Loyalty:
- Engaging with customers and providing a positive experience builds brand loyalty. Loyal customers are more likely to return to the same dealership for future purchases, services, and recommend it to others.
- Repeat Business:
- Retaining customers means securing repeat business. Engaged customers who had a positive experience during their initial purchase are more likely to choose the same dealership for their next vehicle.
- Word of Mouth and Referrals:
- Satisfied customers become brand advocates. Word of mouth is a powerful marketing tool, and customers who feel engaged and valued are more likely to refer friends and family to the dealership, contributing to a positive reputation.
- Competitive Advantage:
- In a crowded market, customer engagement sets a dealership apart. Dealerships that actively engage with customers, both before and after a sale, create a positive and memorable experience, gaining a competitive advantage.
- Long-Term Revenue:
- Engaged customers contribute to long-term revenue streams. Beyond the initial sale, dealerships can offer additional services, accessories, and maintenance, increasing the overall lifetime value of each customer.
- Customer Feedback and Improvement:
- Engagement provides a channel for feedback. Actively seeking and responding to customer feedback helps dealerships identify areas for improvement, enhancing the overall customer experience.
- Adaptation to Changing Needs:
- Engaged customers provide insights into changing market trends and customer preferences. By staying connected, dealerships can adapt their offerings to meet evolving consumer needs, ensuring continued relevance.
- Digital Presence and Social Media Impact:
- With the rise of social media, consumer engagement is also a digital imperative. Positive interactions on social platforms contribute to a dealership’s online reputation and influence potential customers.
- Customer Satisfaction:
- Engaged customers are generally more satisfied. A satisfied customer is more likely to leave positive reviews, reducing negative publicity and attracting new customers.
- Reduced Marketing Costs:
- Acquiring new customers can be more expensive than retaining existing ones. Engaged customers often require less marketing effort to convince them to make additional purchases or use dealership services.
- Data-Driven Marketing:
- Customer engagement provides valuable data. Dealerships can use customer data to implement targeted marketing strategies, offering personalized promotions and incentives based on individual preferences.
LoJack Key Features For Improving Consumer Engagement
LoJack provides your customers with an extra layer of security that brings them peace of mind. By equipping vehicles with LoJack, law enforcement is much better equipped to respond and quickly retrieve their vehicle.. The LoJack system can track the car’s location within a few feet, and when the equipment is reported as stolen, law enforcement can use that information to apprehend the thieves.
There are several other popular features on the LoJack app beyond stolen vehicle retrieval:
- Geofence Alerts – Set boundaries around places like your home and work and receive notifications when your vehicle enters or exits the area.
- Battery Alerts – LoJack will alert you if your battery is low on charge before you get stranded.
- Driving Behavior – Receive visibility on how your car is being utilized with trip history
- Recall Notifications – Receive push notifications for cost-free fixes at a local dealership
- Service Notifications – Service notifications will help you schedule appointments to keep your equipment in good condition
These features make LoJack a great option for those looking to ensure their car’s safety, security, and to achieve peace of mind. With tracking technology, alerts, and customer service, your customers can be sure that their vehicle is protected.
Additional LoJack Features
LoJack has several features that make it a reliable and efficient tracking system. Here are some of its key additional features:
- 24/7 Monitoring – The monitoring center is operational 24/7, which means that stolen equipment can be tracked and recovered at any time of the day.
- Certified Technicians – Systems are installed by certified technicians, which ensures that the system is installed correctly and functions as intended.
- Recovery Guarantee – If the stolen car is not recovered within 30 days, you receive up to $10k (amount varies by state).
If you would like to learn more about LoJack’s benefits to the consumer, you can read this in-depth article by VG Motors here.
LoJack Consumer Engagement and Retention Conclusion
In summary, consumer engagement and retention are integral components of a successful car dealership strategy. Building strong relationships with customers not only ensures repeat business but also positions the dealership as a trusted and customer-centric establishment in a competitive market. LoJack can be a key tool in improving your ability to effectively engage your customer base.
Call us today at (469) 809-2778 or email us at info@astorautomotive.com to learn more about how we can help you become an authorized LoJack dealer and improve consumer engagement and retention.